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"Think outside the box" mantra is uncreative way to spout flawed myth

"Think outside the box" is not only an incredibly uncreative way to say "be creative", those who chant this trite mantra usually have no idea what the box looks like. 
 
Now research is showing that the think-outside-the-box cliché is "dangerous" and "flawed" myth. The "new" discovery that made it's way to Psychology Today comes straight from the old, and should sound familiar to my students:
 
Learn the proven fundamentals well enough to creatively apply them in dynamically changing context.